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What does ‘natural’ mean in 2019?

What does ‘natural’ mean in 2019?

At Balance Me, we live by the mantra ‘honestly natural’ – but what does ‘natural’ mean?


Natural [adjective] – not artificial; being in accordance with or determined by nature.

What do we mean when we say something is ‘natural’? That it’s organic? Honest? Free from chemicals? Safe? Eco-friendly? Non-toxic? Unadulterated? There’s a sense that the natural is better for us: it has a rosy-cheeked, yoga-practising purity. But beyond the clichés, what does natural really mean in 2019?

The mantra ‘honestly natural’ informs everything we do – from the innovations we harness to make our award-winning skincare, to the clarity with which we label and disclose the ingredients in every single one of our products. So it’s vitally important to us that we clearly define the term.

Honestly Natural

There are plenty of products that claim to be ‘natural’, but look closer and you’ll see that terms like ‘eco-friendly’ and ‘non-toxic’ hide a multitude of sins. Yes, parabens are ‘natural’ in so much as they are a by-product of the petroleum industry and that comes from one of the world’s natural resources. But it doesn’t make it good for your skin, or for the world. When we say ‘natural’ it means it’s a sustainable, renewable ingredient that is kind to your skin – and to the earth. We have never – and will never – test on animals; and never use parabens, DEA, mineral oils, sulphates, PEGs, petroleum, silicones, propylene glycol, microbeads, artificial fragrances and colours. Our SPFs will never harm sea life.

High Tech Natural

Natural doesn’t mean low tech. We’re constantly pushing the boundaries as to what is possible in natural beauty innovation to make skincare products which are as effective as synthetic products. Our formulations are sophisticated – not simple, and our products use high-tech natural ingredients to deliver exceptional results. What does this mean for you? That you can rely on our products to deliver beautiful skin (and tackle everyday concerns, like fine lines, pigmentation and sensitivity).

Luxuriously Natural

Natural does not have to equate to worthy, no-nonsense, fragrance-free products. We use therapeutic essential oils to treat the skin and raise your spirits (so the Rose Absolute in our Rose Otto Face Oil doesn’t just smell like a rose garden in summer, it’s anti-inflammatory, smoothing and treats scarring and broken capillaries). Moreover, our natural products are a joy to use: our textures aren’t gloopy or heavy – they’re refined, sophisticated and feel gorgeous on your skin.


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What does ‘natural’ mean in 2019?
Rose Otto Face Oil 30ml

30ml £25.60 £32.00

(19)

Keep skin calm and hydrated with Balance Me Rose Otto Face Oil - a 100% natural, skin-strengthening rose oil for the face, which works hard to protect sensitive and red complexions.

What does ‘natural’ mean in 2019?

Keep skin calm and hydrated with Balance Me Rose Otto Face Oil - a 100% natural, skin-strengthening rose oil for the face, which works hard to protect sensitive and red complexions.

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